Contemporary Strategy Analysis, Paperback Book, By: Robert M. Grant

Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. In this new edition several topics have increased emphasis including: platform-based competition and 'ecosystems' of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation. Cases are completely updated to include companies which are prominent in the business press and well known to students (e.g. Amazon, Tesla, Tough Mudder, Tata Group, Samsung).

About the author

Robert M. Grant is the Eni Professor of Strategic Management at Bocconi University in Milan and a Visiting Professor at Georgetown University and City University, London. His previous faculty positions included London Business School, California Polytechnic, University of British Columbia and University of St Andrews. His business experience ranges from manufacturing tires (Firestone) and meat pies (Kraft Foods) to strategy consulting with companies such as Eni and American Express

• Books Author: Robert M. Grant
• Number Of Pages: 776
• Language: English
• Publisher: Wiley
• Books Category: المال و الاعمال
• Book Format: Paperback
• Books_ISBN: 1119120845
• Publication Date: December 18, 2015